Boolchand’s
A refreshed visual identity for a beloved, family-owned Caribbean retailer.

The first Boolchand’s store opened in Curacao in 1930. This single location supported the Nandwani family for over 20 years before the next generation joined and led a Caribbean expansion.

Today, Boolchand’s specializes in luxury goods and consumer electronics. The Boolchand Group employs over 250 people and operates 23 retail stores in 7 territories.

The updated identity is inspired by nautical geometry and clean ocean air and conveys the refined sensibilities that have been the foundation for Boolchand’s superior service for over 90 years.